Q&A with Fara Homidi

Fara Homidi has established herself as a world-renowned make-up artist, well known for her attention to detail and minimalist style. Her artistry and approach to clean luxury beauty have culminated in a collection of unique formations and shades in customizable finishes for the face and lips, housed in hand-polished lacquered metal refillable cases.

Please, can you tell us about your journey to becoming a makeup artist? Was there a defining moment?

I was very young when I first started noticing beauty and makeup around me. My first memories of makeup were watching my mom apply her green eyeshadow and red lipstick and how it would transform her confidence. I was instantly drawn in by that. Since I was 17, I started working with makeup and made my way to New York City in 2008, where I really entered the fashion and editorial world of makeup artistry.

What were your key focuses when you were developing your makeup brand?

With over 25 years of experience as a professional makeup artist, I felt ready to put my very personal collection into the world. Creating brand-new formulas that aren’t currently existing on the market, and really pushing the labs to create new innovative and clean products.

The key focus behind the creation of my brand was boiling down my career, style, and identity as a makeup artist into a product, aesthetic, and feeling. This wasn’t an easy feat!  Essentialism, slow beauty, and creating a line that is complexion considerate are three underpinning focuses of my line. This has meant thoughtful creation, resulting in a tightly edited collection with carefully considered color theory behind each shade.

For you, what are the most important messages your customers understand about make-up applications and the Fara Homidi products?

Less is more, and a little can go a long way when it comes to pulling a makeup look together. There is perfection in imperfections, and letting those things shine through makes a face uniquely beautiful.

What does the future look like for the brand?

I’m looking forward to adding new essentials and innovative products to create a full face of Fara Homidi beauty. There are some really exciting things in the pipeline that I can’t wait to share.