Emi Jay

High-quality accessories for everyone

Growing up with a school uniform, Julianne Goldmark was always looking for ways to showcase her personal style and add to her mundane, everyday outfits. When hair accessories became her go-to form of self-expression, she decided to make her own. Goldmark launched EMI JAY alongside her mother in 2009. The brand’s designs have been worn by tastemakers including Hailey Bieber, Harry Styles, and more. With notable collaborations with Sephora, Frankies Bikinis, Juicy Couture, and Summer Fridays, EMI JAY remains deeply committed to making original, unique, and quality hair accessories. The full line includes a variety of staples that make styling easy and expressive.