Privacy Policy

Privacy Policy

Privacy Policy
Last updated on 31 May 2024
Transparent handling of personal data is very important to us. This privacy policy provides information on what personal data we collect, for what purpose and to whom we pass it on. We regularly review and update this privacy policy to ensure the highest level of transparency.
What data we collect
General personal data
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Transferred data
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Data collected
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Product development
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Data sharing
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Worldwide
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What services we use
Hotjar
https://www.hotjar.com
ANALYTICS
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Google Analytics
https://google.com/analytics
ANALYTICS
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Google Tag Manager
https://tagmanager.google.com
ANALYTICS
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Apple Pay
https://www.apple.com/apple-pay/
PAYMENT
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Shopify
https://shopify.com
ECOMMERCE
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PayPal
https://www.paypal.com/home
PAYMENT
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Cloudflare
https://www.cloudflare.com/
HOSTING
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Boomerang
https://www.boomeranggmail.com/
ANALYTICS
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Akamai mPulse
https://akamai.com
ANALYTICS
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MailChimp
https://mailchimp.com/
MARKETING
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PrivacyBee
https://www.privacybee.io/
DATA PROTECTION
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Privacy policy
Last updated on 31 May 2024
1. What do we do?
green lane GmbH (MĂĽhlegasse 21, 8001 Zuerich) operates the website greenlane.ch (hereinafter referred to as "we"). On this website you can get information about our organization, use our online services and contact us.
The protection of your personal data is of great concern to us. In this privacy policy, we inform you transparently and understandably about what data we collect through our website and how we handle it. For this reason, we use the icons of the association PRIVACY ICONS. They are intended to help you quickly get an overview of how we process your data.
2. What do we inform about?
  • What data is collected on greenlane.ch;
  • Under which conditions we process your data and for which purpose;
  • How long we keep your data;
  • When disclosure to third parties is permissible;
  • How we process your data ("individual data processing operations");
  • When and how you can object to data processing ;
  • What rights you have and how you can exercise them.
3. Definitions of terms
3.1 What is personal data?
Personal data (hereinafter also referred to as "§") is any information that relates to an identified or identifiable natural person. This includes, for example, name, address, date of birth, e-mail address or telephone number. Data about personal preferences such as leisure activities or memberships also count as personal data.
3.2 What are personal data requiring special protection?
Data on religious, ideological, political or trade union views or activities; data on health and, where applicable, information on administrative or criminal prosecutions and sanctions as well as data on social assistance measures are considered to be particularly sensitive personal data. Where necessary and appropriate, we may request and process particularly sensitive personal data. In this case, their processing is subject to stricter confidentiality.
3.3 What is the processing of personal data?
Processing is any handling of personal data, regardless of the means and procedures used, in particular the acquisition, storage, retention, use, modification, disclosure, archiving, deletion or destruction of data.
3.4 What is the disclosure of personal data?
This is the transmission or making available of personal data, e.g. publication or disclosure to a third party.
4. How can you contact us?
If you have any questions or concerns about the protection of your data by us, you can always contact us by e-mail at info@greenlane.ch. Responsible for data processing carried out through this website is:
green lane GmbH
Lara Petrig
MĂĽhlegasse 21
8001 Zuerich
5. Does our privacy policy always remain the same?
We may change this privacy policy at any time. The changes will be published on greenlane.ch, you will not be informed separately.
6. General principles
6.1 What data do we collect from you and from whom do we receive this data
First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:
  • Personal master data (name, address, dates of birth, etc.);
  • Contact information (cell phone number, email address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifier, IP addresses);
6.2 Under what conditions do we process your data?
We process your data in good faith and according to the purposes set out in this privacy policy. We pay attention to transparent and proportionate processing.
If we are exceptionally unable to comply with these principles, data processing can still be lawful because there is a justification. In particular, the justification is:
  • Your consent;
  • the execution of a contract or pre-contractual measures;
  • our legitimate interests, unless your interests prevail.
6.3 How can you revoke your consent?
If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification.
You can revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.
6.4 In which cases may we disclose your data to third parties?
a. Principle
We may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients are namely:
  • Accounting, fiduciary and auditing companies;
  • Consulting companies (legal advice, taxes, etc.);
  • IT service providers (web hosting, support, cloud services, website design, etc.);
  • Payment service providers (only with your prior consent);
  • Tracking, conversion and advertising service providers (exclusively after your prior consent).
We ensure that these third parties and our affiliated companies comply with the requirements of data protection and treat your personal data confidentially.
We may also be required to disclose your personal data to public authorities.
b. Disclosure to partners and cooperating companies
We partly cooperate with different companies and partners who place their offers on our website. It is recognizable for you that it is a third-party offer (marked as "advertising").
If you make use of such an offer, we transmit your personal data to the corresponding partner or cooperation company (e.g. name, function, communication, etc.) whose offer you wish to take advantage of. These partners and cooperation companies are independently responsible for the personal data received. After the data has been transmitted, the data protection regulations of the respective partner apply.
c. Visiting our social media channels
We have embedded links to our social media channels on our website. This is apparent to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.
In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.
d. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad in the course of order processing. These companies are obligated to data protection to the same extent as we are. The transfer may take place worldwide.
If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in Switzerland (for example, by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link.
6.5 How long do we keep your data?
We store personal data only for as long as is necessary to fulfill the individual purposes for which the data was collected.
Data that we store when you visit our website is kept for twelve months. An exception is made for analysis and tracking data, which may be kept longer.
We store contract data for longer, as we are obliged to do so by legal regulations. In particular, we must retain business communications, concluded contracts and accounting records for up to 10 years. As far as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.
6.6 How do we protect your data?
We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration.
Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your inquiries to companies affiliated with us. In these cases, too, your data will be treated confidentially.
Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.
6.8 What rights do you have?
a. Right to information
You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to info@greenlane.ch.
You also have the right to receive your data in a common file format if we process your data automatically and if
  • You have given your consent for the processing of this data; or
  • You have disclosed data in connection with the conclusion or performance of a contract.
We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.
The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.
b. Deletion and correction
You have the possibility to request the deletion or correction of your data at any time. We can reject the request if legal regulations oblige us to store the data for a longer period of time or unchanged, or if a permissible circumstance conflicts with your request.
Please note that the exercise of your rights may, under certain circumstances, conflict with contractual agreements and have corresponding effects on the execution of the contract (e.g. premature termination of the contract or cost consequences).
c. Legal action
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a report with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch.
7. Individual data processing operations
7.1 Providing the website and creation of logfiles
What information do we receive and how do we use it?
By visiting greenlane.ch, certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for system administration purposes, for statistical or backup purposes or for tracking purposes. These are:
  • the name of your Internet service provider;
  • their IP address (in some circumstances);
  • the version of your browser software;
  • the operating system of the computer with which URL is accessed;
  • the date and time of access;
  • the web page from which you are visiting URL;
  • the search terms you used to find URL.
Why may we process this data?
This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest
How can you prevent data collection?
The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is absolutely necessary for the operation of the website, you therefore have no possibility to object to this.
7.2 Tracking pixels
How do tracking pixels work?
We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels - also from third parties whose services we use - are small, usually invisible images that are automatically retrieved when you visit our website. Counting pixels can be used to collect the same information as server log files. We use them for the same purposes as log files - you cannot prevent the data collection.
7.3 Evaluations
In some cases, your personal data is processed automatically in order to evaluate certain personal aspects.
Such evaluations are used by us in particular to be able to inform and advise you in a targeted manner about certain services or products of ours. For this purpose, we use evaluation tools, thanks to which we can communicate in a needs-based manner and take appropriate advertising measures, including market and opinion research.
7.4 Contact
E-mail
What information do we receive and how do we use it?
You have the possibility to contact us by e-mail. If you contact us by e-mail, the following data will be processed:
  • E-mail address;
  • Content, subject and date of your email;
  • contact data provided by you (e.g. name, telephone number, if applicable, address).
Why may we process this data?
Your information will be stored for the purpose of processing the request and in case of follow-up questions. The justification for this are pre-contractual measures or our legitimate interests in the completion of the request.
Safety note
We would like to point out that e-mails can be read or changed unauthorized and unnoticed during transmission. The spam filter can reject e-mails if they are identified as spam by certain characteristics.
7.5 Success and reach measurement
How does the success and reach measurement work?
Our notifications and communications may contain web links or tracking pixels that record whether an individual communication has been opened and which web links have been clicked. Such web links and tracking pixels may also track the use of notifications and communications on a personal basis.
Why may we process this data?
We need this statistical recording of usage for success and reach measurement in order to be able to offer notifications and communications based on the needs and reading habits of the recipients in an effective and user-friendly manner as well as permanently, securely and reliably.
7.6 Cookies
How do Cookies work?
Our website uses cookies. Cookies are data records that are stored on the operating system of your device with the help of the browser when you visit our website. Cookies do not cause any damage to your computer and do not contain viruses.
What information do we receive and how do we use it?
Most of the cookies we use are so-called "session cookies". They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit. This allows us to save certain settings (such as language settings or location information) so that you do not have to re-enter them when you visit the website again.
Why may we use cookies?
We use cookies so that we can make our website more user-friendly, effective and secure. The use of cookies and the processing of your data in this regard is based on our legitimate interests in the aforementioned purposes
How can you prevent data collection via cookies?
The cookies are stored on your computer. You therefore have full control over the use of the cookies. You can delete them completely or disable or restrict the transfer by changing the settings in your browser. If cookies for our website are deactivated, it may no longer be possible to use all the functions of the website in full.
7.7 Hotjar
We use Hotjar on our website, a service provided by Hotjar Ltd, Level 2, St. Julians Buisness Centre, 3, Elia Zammit Street, St. Julian STJ 1000, Malta.
What data do we process?
Hotjar is an analysis service for websites to collect information about the use of the website. In particular, the following information may be collected:
  • IP address
  • Time and date of the website visit
  • Technical information such as browser, operating system or screen resolution
  • Interactions on the website
  • Referrer URL
  • Duration of the visit
The IP address is anonymised by Hotjar so that a personal reference is no longer possible. Hotjar can also be used to record user sessions. These are screen recordings that document mouse movements, clicks and keystrokes.
For what purpose do we process the data?
Your IP address is used to determine your approximate location. We can use the information obtained from this to measure the relevance of our offers in different regions. We also use the IP address to determine where website visitors have come to our website from. The technical information is processed so that the website can be displayed satisfactorily on every device. The recorded user sessions, interactions, duration, time and date are collected so that we can use this data to evaluate and optimise our marketing campaigns and offers. We can also use this data to determine how visitors interact with our website, i.e. which content is popular with which visitors. The referrer URL is processed for the purpose of measuring the effectiveness and analysing various marketing channels. The data collected is not used to identify you personally.
Who do we share the data with?
The data collected is anonymised locally and only sent to Hotjar in anonymised form. Furthermore, the forwarding of the data by us is governed by our statements on data forwarding.
7.8 Google Analytics
We use Google Analytics on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google".
What data do we process?
Google Analytics is an analysis service for websites to collect information about the use of the website. In particular, the following information may be collected:
  • IP address
  • Technical information such as browser, operating system or screen resolution
  • Interactions on the website
  • Duration of the visit
  • Time and date of the website visit
  • Referrer URL
The IP address is anonymised by Google Analytics so that a personal reference is no longer possible. When a visitor visits our website for the first time, Google Analytics can generate an identifier to recog-nise the visitor when they visit the website again. If you are logged in with your Google account, data processing can also take place across devices.
For what purpose do we process the data?
Your IP address is used to determine your approximate location. We can use the information obtained from this to measure the relevance of our offers in different regions. We also use the IP address to de-termine where website visitors have come to our website from. The technical information is processed so that the website can be displayed satisfactorily on every device. The interactions, duration, time and date are collected so that we can use this data to evaluate and optimise our marketing campaigns and offers. We can also use this data to determine how visitors interact with our website, i.e. which content is popular with which visitors. The referrer URL is processed for the purpose of measuring the effec-tiveness and analysing various marketing channels.
Who do we share the data with?
The transfer of data by us is governed by our statements on data transfer. As Google is a transnational company, your data may be transferred by Google to anywhere in the world. In particular, it may be transferred to Google's headquarters in the USA. A country in which the legislation does not guarantee adequate data protection.
7.9 Google Tag Manager
We use Google Tag Manager on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google". Google Tag Manager is a service for centralised management of various tracking tags (e.g. Facebook Pixel, Google Analytics, Hotjar etc.). Google Tag Manager itself does not collect any data. The tags that collect the data that we manage using Google Tag Manager are listed in this privacy policy.
7.10 Apple Pay
Apple Pay is used as a digital payment method on a website, allowing users to make purchases or transactions using their Apple devices such as iPhones, iPads, or Macs. Users can securely pay for goods or services without entering their credit card information, and the payment is authenticated using Face ID, Touch ID, or a passcode.
7.11 Shopify
Shopify is an e-commerce platform used to build online stores. It allows users to create an online store and manage their products, inventory, payments, and shipping. Shopify also provides a wide range of features including marketing, analytics, customer management, and more. It is used to sell physical and digital goods online, manage orders, and process payments.
7.12 PayPal
PayPal is a popular online payment system used to process payments on websites. It allows customers to securely pay for goods and services using their credit or debit cards, bank accounts, or PayPal balance. PayPal is often used as a payment option on websites because it covers a wide range of payment methods and provides secure transactions. It can also be integrated easily into e-commerce platforms and shopping carts to streamline the checkout process for customers.
7.13 Cloudflare
Cloudflare is a content delivery network (CDN) and website security service that helps to optimize and protect websites. It works by acting as a middleman between a website and its visitors, routing traffic through its global network of servers. Some of the benefits of using Cloudflare on a website include faster page loading times, improved site security against cyber attacks and DDoS attacks, and increased reliability and uptime. Cloudflare also offers features such as caching, SSL encryption, and a web application firewall (WAF) to further enhance website performance and security.
7.14 Boomerang
Boomerang is used on a website to measure and analyze the performance and speed of the website from the user's perspective. It allows website owners and developers to track and monitor how long it takes for a webpage to load, identify any bottlenecks or issues that may be slowing down the website, and make improvements to enhance the user experience. It also provides data and insights on network conditions, user devices, and other factors that may affect website performance. Additionally, Boomerang can be used for A/B testing and website optimization. It is a useful tool for ensuring a faster and smoother browsing experience for visitors to the website.
7.15 Akamai mPulse
Akamai mPulse is a real user monitoring (RUM) solution used to measure the performance of websites. It provides insights into how quickly webpages load, helps identify the root cause of performance problems, and identifies opportunities to improve the user experience.
7.16 MailChimp
Mailchimp is a popular email marketing platform that helps businesses and organizations create and send email campaigns to subscribers. It can be used on a website to capture email addresses from visitors through a sign-up form, and then to send email newsletters, promotional offers, updates, and other marketing materials to those subscribers. This allows businesses to effectively communicate with their audience and nurture relationships with potential customers. Additionally, Mailchimp offers features such as audience segmentation, automation, and analytics to help businesses track the performance of their email campaigns and make data-driven decisions.
7.17 PrivacyBee
PrivacyBee

We use PrivacyBee on our website, a service provided by PrivacyBee AG, Laupenstrasse 1, 3008 Bern, Switzerland. PrivacyBee is used to recognize all data protection-relevant services and to generate an individual privacy policy for the website.
What data do we process?

PrivacyBee is a service for generating data protection declarations, which are then integrated into our website via JavaScript. The following data is processed for the provision of this service:
  • IP address
  • Browser type and version
  • Operating system
  • Date and time of access to our privacy policy
For what purpose do we process the data?
The collection of this data enables us to display the privacy policy correctly on your end device configuration and to ensure that the content is correct and up to date.
Who do we share the data with?

The transfer of data by us is based on our statements on data transfer. The data collected through the use of PrivacyBee remains with PrivacyBee. How can you prevent the processing of your data? To prevent PrivacyBee from processing your data, you can disable JavaScript in your browser. Please note, however, that if you deactivate JavaScript, you may not be able to use all the functions of our website to their full extent. We do not offer a specific opt-out option for the PrivacyBee service itself, as the service is essential for the provision of our privacy policy.

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