Ethos

Take the greenlane

The idea to sell natural cosmetic products was born in 2016. greenlane founder Lara Petrig Schurter lived in Italy for a while, where you were even able to find natural cosmetics in the supermarket. At this time, in Switzerland, only a select few products were available at health food stores. The image of natural cosmetics wasn’t very appealing. Lara Petrig Schurter places a lot of importance not only on the product’s ingredients but also on textures, fragrances, packaging, and design. She was convinced she would inspire many customers in Switzerland with a store for high-quality, aesthetically beautiful, clean beauty products.

The company’s name, “greenlane” was inspired by a street sign that Lara Petrig Schurter discovered during a walk in England. Since then, “take the green lane” has been the company’s motto.

greenlane specializes in selling international clean beauty brands. The assortment ranges from creams and hair care to cosmetics, perfumes, and teas. Most products are 100% natural, free of parabens and silicons, and cruelty-free. greenlane offers a wide range of vegan cosmetics as well. The products are available online at greenlane.ch and in our Zurich Store & Spa. Our professional greenlane team not only offers individual consultations but also numerous cosmetic treatments.