Transparency, Efficacy, and Simplicity
When Tina Craig was inspired to create U Beauty, she was motivated by a need to streamline her routine and optimize her skincare—with a brand offering singular products that replace excess with essence. She systematically simplified her 13-item skincare routine without sacrificing impact.
Over the years, the presenter and agency owner developed a novel Siren-Capsule-Technology. This method of encapsulation enables important anti-aging active ingredients to be delivered to the skin in a novel way. The Siren-Capsule ensures its ingredients are released strictly where skin is frail, compromised, or in need of visible rejuvenation. Fine lines, wrinkles, and redness appear diminished. Visible puffiness, uneven tone, and texture are improved.
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